News

The American Red Cross has declared its second-ever national blood supply crisis — and the numbers are stark. Right now, the country has less than a one-day supply of type O blood, the most commonly transfused blood type. Every blood type is in short supply.

Summer is always a strain on the national blood supply. Fewer donations, higher demand. But this year, demand has far outpaced supply, and the Red Cross has begun limiting distributions of type O blood to hospitals facing the most critical, life-threatening emergencies.

This is a moment for employers to step up.

Businesses have something no public awareness campaign can replicate: direct, trusted relationships with their people. A message from a manager, a reminder in a team meeting, a company-hosted blood drive — these things move people to act. According to the Red Cross, just three more donors at each blood drive this summer can end this crisis and stabilize the national blood supply.

What your company can do right now:

• Promote an existing blood drive at your workplace or in the community. Share information through employee newsletters, ERGs, intranet posts, and team reminders. Make it visible and make it easy.
• Give employees time to donate. Blood donation takes up to two hours, 

        including travel. Flexible scheduling removes the single biggest barrier to participation.

• Host a new blood drive. The American Red Cross can help you set one up at your office, worksite, or a nearby community location. Getting started is easier than you think.

 Every donation is vital. Every drive matters. And right now, the business community has a real opportunity to make a difference when it counts most.